We have learned over the years that the more directly a company’s brand matches what market that wants to buy from it, the more successful they will become. Southam Creative had a cluster of clients in the construction trades for whom we were developing digital marketing content when we decided to spin that work off into its own brand known as Trades Media Team.  This team helps firms with 500-2,000 employees develop digital content that enables its customers to showcase their work and supports their efforts to win the next project.  One of our favorite ongoing projects at Trades Media Team is Valley Electric, where their website and portfolio showcase our work.